+ June 7, 2027, Pre-Conference
The Prelude – Pre-Conference Day
The Prelude – Your introduction to a new golden age
Even before the curtain officially rises on SERVIEW27, the excitement begins with The Prelude – the pre-conference day. On June 7, 2027, a special kickoff event awaits you, packed with knowledge, guidance, and momentum—setting the stage for Europe’s #1 conference and trade show for IT Service Management and beyond.
From 9:00 a.m. to 5:00 p.m., The Prelude kicks off SERVIEW27 with a selection of sessions designed to prepare you both technically and strategically for the upcoming conference days. The program includes concise training sessions, hands-on workshops, and inspiring sessions on modern service management, digital transformation, leadership, AI, automation, and future trends in IT. The final details are still under wraps—but the goal is clear: This day will provide substance, direction, and the perfect start to SERVIEW27.
The Formats on June 7, 2027
Compact Training Sessions
9:00 AM–5:00 PM
Look forward to focused training sessions that deliver up-to-date knowledge in a concise, easy-to-understand, and practical way. Ideal for anyone who wants to expand their skills in a targeted way and kick off SERVIEW27 with fresh inspiration.Hands-on workshops
9:00 AM–5:00 PM
Interactive workshops will focus on practical application, discussion, and specific issues. The emphasis is not just on theory, but on approaches, methods, and perspectives that help organizations advance in IT service management and beyond.Strategic Insights for Decision-Makers and Professionals
Full-day and condensed formats available
The Prelude is designed for ITSM professionals, executives, decision-makers, and anyone looking to take a strategic approach to service management. The focus is on future-readiness, modern collaboration, leadership, and how IT organizations can remain effective amid change.
Service management is no longer viewed in isolation. It brings together organizations, value creation, user experience, technology, and business into a single, cohesive whole. This is precisely where The Prelude comes in: as a starting point for everyone who wants to do more than just participate—who wants to actively shape the future of IT service management and beyond.
The Prelude is the first highlight of SERVIEW27—a day dedicated to knowledge, networking, and orientation before the main conference gets into full swing. Whether you currently hold a leadership role or aspire to one in the future, this is the perfect introduction to topics that will have a lasting impact on IT, business, and transformation.
In the evening, The Prelude transitions into a stylish SERVIEW27 Come2gether —a relaxed, inspiring setting that’s perfect for deepening conversations, making new connections, and celebrating the kickoff of SERVIEW27 together.
Why a pre-conference event!?
Because the future isn't built on standing still.
A new chapter is beginning in IT service management.
Not yet fully visible. Not yet revealed in every detail. But with a tangible impact on everything to come.
If you look closely, you’ll see that traditional ways of thinking are no longer enough. Expectations are changing. Roles are shifting. Technology is accelerating decision-making. And the rules of the game for modern IT organizations are being rewritten.
The Prelude – Pre-Conference Day is where this new beginning becomes tangible. Not by looking back. Not in theory. But right where the future begins—through dialogue, hands-on experience, and exchange among equals.
On June 7, 2027, you’ll experience a day that doesn’t dwell on the past, but instead looks toward the future. A day for people who bear responsibility, seek direction, and are ready to actively rethink service management, digital transformation, AI, automation, and leadership.
If you want to do more than just follow IT Service Management and beyond —if you want to help shape it— The Prelude is your gateway to SERVIEW27.
For many, it will be the first defining moment of a new golden age.
Who is this day suitable for?
For everyone who wants to shape—not just manage—IT, service management, and transformation.
- You work with ITSM, ITIL®, ESM, ITAM, ITOM, or related service management approaches
- You are interested in Project Management, PRINCE2®, Agile, Scrum, SAFe, or DevOps
- You want to take a strategic approach to topics such as requirements engineering, software testing, ISTQB, IREB, or quality assurance
- You are interested in enterprise architecture, TOGAF, governance, security, compliance, and regulatory requirements
- You want to understand how AI, automation, and digital transformation are changing organizations, processes, and collaboration
- Are you looking to engage in discussions on an equal footing with experts, decision-makers, and professionals who face similar challenges?
- You want to put knowledge into practice right away, rather than just gathering ideas
Then The Prelude – Pre-Conference Day is just the thing for you.
Ready for the next step?
One ticket. The full experience.
It's all here—no shining moment goes unnoticed.
With the The Empire Pass , you get the full SERVIEW27 experience in one ticket—including The Prelude—the pre-conference day, the main conference, and the Grand Expo.
✔ June 7, 2027: Attend a training session, workshop, or pre-conference event of your choice
✔ June 8–10, 2027: Access to the SERVIEW27 Main Conference & Grand Expo
✔ 4 days packed with knowledge, inspiration, networking, and Roaring Twenties momentum
You set the tone—we provide the stage.
Your The Prelude Overview
- Participation in The Prelude – Pre-Conference Day on June 7, 2027
- Access to the main conference from June 8 to June 10, 2027
- Access to the SERVIEW TOOL MEETUP “Special Edition” on Tuesday from 9:00 a.m. to 12:00 p.m. Note: Space is limited – first come, first served
- Access to the masterclasses on Tuesday, Wednesday, and Thursday. Note: Space is limited—first come, first served
- Join the guided tour on Tuesday. Note: Space is limited—first come, first served
- Admission to the SERVIEW27 Grand Expo from June 8 to June 10, 2027
- Access to The Prelude Come2gether on June 7, 2027, starting at 8:30 p.m.
- Admission to The Great Grillsby on June 8, 2027, starting at 7:30 p.m.
- Admission to the Roaring Twenties Gala on June 9, 2027, starting at 7:00 p.m.
- Free shuttle service for arrival and departure
- Catering during breaks and lunch buffet
- Participation in the Peter Maffay Foundation Walk & Run on June 8, 2027 - 6:30 p.m.
- Participation in the Grand Expo Rally including a chance to win